Introducing the all-new Blues Store

Delivered in collaboration with the retail outfit, Just Sport Group, the new online store will stock kits, leisurewear and introduce some fantastic new product lines for the 2020/21 season.

The online store has today launched with our brand-new 2020/21 Nike training wear. Worn by the men’s, women’s and academy teams the training wear is Blues first official products manufactured by Nike.

From training tops to polos and tracksuit jackets, purchase your Nike training wear online today and be one of the first supporters to get your hands on the new products.

In addition to the training wear, there is also a new range of Avec clothing which has been manufactured to a premium standard at an affordable price.

More product lines will continue to be added over the coming weeks and supporters will be alerted about product drops by email.

Alongside the all-new online store, work has started on an exciting refurbishment of our existing Blues Store at St. Andrew’s Trillion Trophy Stadium.

The new Blues Store will feature an improved layout and fittings to create a better shopping experience for our supporters.

We hope supporters enjoy the new Blues Store experience as the stage awaits for the 2020/21 season.

Visit the new Blues Store online

Please note: Supporters will need to create a new Blues Store account when purchasing online for the first time.