EFL Day of Action

The Club’s Community Trust has been instrumental in the distribution of food to those who need it most.


Blues looks back on a year of food donations for the EFL's Day of Action.

For EFL Day of Action 2021, staff at Birmingham City Football Club have been totting up the number of meals that they have hand-delivered to schools, food banks, hospitals, and the homeless community – with the total coming in at more than 1,750 donations.

The Club’s Community Trust has been instrumental in the distribution of food to those who need it most, making nearly 500 donations to local food banks and Birmingham Children’s Trust – which included 200 Cadbury selection boxes at Christmas. They have also lobbied for funding so free meals can be provided at their Christmas and Easter soccer camps, giving out 200 healthy meals – a model that can now be rolled out for all future school holiday activity.

Inside of school hours, Blues have worked with food supplier MKG to distribute 500 food parcels to two nearby schools, allowing the Pupil Premium students to take home a mixture of nutritious goods. Blues full-back Maxime Colin will also be hosting virtual nutrition sessions with both schools in the coming term.

During Lockdown 3.0, the Club chose to partner with local homelessness charity Let’s Feed Brum, to assist the growing number of rough sleepers in Small Heath. Every Thursday, representatives from the Club take hot meals from St. Andrew’s Trillion Trophy Stadium, coffee, warm clothes, toiletries, and snacks around the retail park and along Coventry Road. Plans to grow the partnership with Let’s Feed Brum include a breakfast club and potential employment opportunities. To date, nearly 300 hot meals have been hand-delivered to rough sleepers.

Front-of-shirt sponsor for Blues Women, Biffa, also helped with a campaign to get every member of University Hospitals Birmingham staff an Easter egg this year. Between the staff at Biffa’s depot, St. Andrew’s employees and fans, more than 600 eggs were given out to doctors, nurses, porters, receptionists and more at the city’s hospitals.

All staff and players are committed to increasing these numbers even further in the coming months, making sure that food is not only sourced and provided but personally delivered by BCFC representatives.